Horseheads Historical Society
312 W Broad St, Horseheads, NY 14845, USA
We can help ensure that the history of house heads is protected.
We are a group of individuals who are trying to ensure that history remains a stone which can help people grow.
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Eugene Zimmerman Artwork
We have a very unique collection of the Eugene Zimmerman who show his contemporary art form in the museum.
With billions of monthly active users around the world, it’s no surprise that Facebook is the largest social media network globally. It’s a household name, and it can also be a very valuable platform for marketing a law firm. But with most people using Facebook to socialize with friends and stay up-to-date with the latest news rather than find a lawyer, how can you effectively use this platform for marketing your services?
Create Interesting Content:
The first step towards advertising your law firm on Facebook should start outside of this social network. You will need compelling, interesting, and educational content in order to encourage Facebook users to click on your posts or ads. If you do not already have one, setting up a company blog is an essential step of good Facebook marketing as your blog posts will provide you with content that you can share with your followers and promote in the form of an ad.
Have a Clear Campaign Objective:
While you can get started using Facebook for your law firm by simply posting interesting content to your Facebook profile, the best way to ensure that your content gets in front of the right people is to invest in an ad. To do this, you’ll need to head to Facebook’s Ad Manager tool where you can set your advertisement campaign up. The first page will ask you to choose an objective, so it’s important to have a clear idea of what you want to achieve. Do you want users to visit your website? Increase your online reach? Increase social media engagement? Collect leads for your law firm? Click here to find law lead generation services that can integrate with Facebook. Knowing what you want to do with the campaign will help you choose the right options and put together a strategy that works.
Know Your Audience:
knowing what you want to achieve, it’s also important to figure out exactly who you are advertising to. Consider the services that your
law firm offers and the type of people who are going to be the most interested
in them. For example, if you offer prenup services then you’re probably going
to have more success targeting couples who are newly engaged. Perhaps you offer
will-writing services in which case you may want to target people who are newly
married or have welcomed a new baby into their family. Since people tend to
share a lot of information about their lives to social media, ads feature
plenty of targeting options allowing you to make sure that they are put in
front of the people who are going to benefit from them the most.
Deciding on an Ad Format:
For law firms, one of the best ideas for formatting an ad is to use an existing post on your profile. This is because not only will it likely contain some engaging and informational content such as a post from your blog, but it is likely to have already generated some engagement in the form of likes, comments, and shares which will encourage more people to engage with your ad compared to one without any engagement at all.
If your business is trying to decide between applying to a payment gateway or a payment processor, confusion might have set in about how they’re different? Unsurprisingly, you’re not alone in this confusion either.
To help with solving the payment gateway vs processor question, this article covers some of the significant differences to be aware of.
Payment Gateways Deal with the Payment Data
A payment gateway is there to take credit or debit card information entered through a website (in this example), encrypt it, initially verify its authenticity, and then send it onto a payment processor.
The information is passed securely to the credit or debit card payment processor for actual processing. Furthermore, the information is also passed to the card network for the bank card (VISA, Discover, etc.), the issuing bank and your business bank account too.
Payment gateways do not process the transaction themselves. Instead, they act as a conduit. Compatibility and cooperation are required between a payment gateway and a payment processor, therefore, two must be chosen that can work in harmony when using both.
Payment Processors Process the Transaction
The payment processor processes financial transactions. They use the encrypted transaction information provided by the payment gateway and work to settle (complete) the transaction.
Once a transaction has been completed, the payment processor is responsible for requesting the funds from the payee and transferring the funds to the business account.
They’re the money movers.
What About Merchant Accounts?
A merchant account is usually required with your bank. It is there to provide a space for approved credit or debit card transactions to sit before they have final approval. At which point, the funds are cleared into the business account.
With most business accounts, a merchant account is required to receive credit and debit card payments from customers. However, there are some instances where one is not necessarily needed.
For instance, PayPal has its own payment gateway (Payflow) with PayPal effectively acting as a payment facilitator where you as the customer are effectively a sub-merchant. This gets around the need to have a merchant account when going through a third-party facilitator (Square, Stripe, and PayPal all qualify in this category).
Why Are Different Operators Needed to Process a Single Payment?
The system developed out of a need to separate the approval of the transaction from the processing of it (and transfer of approved funds). By having this separation, a payment gateway has its special area of focus and a payment processor does too. By not trying to cover all aspects of the transactional world, it creates greater efficiency and speed.
It depends on what you’re needing to do whether your business will require a payment gateway, a payment processor or a merchant account. Small businesses may determine that using Stripe or PayPal to facilitate online payments is sufficient. Stores using POS equipment may be able to find an all-in-one solution provider too. Others may find that Rebilly payment processor is the best option.
Nevertheless, when you want more control over your payment experience, having a merchant account, a payment gateway and a payment processor setup is optimal. There are different types and levels of fees with each – some are fixed regardless of the transaction value whereas others are a percentage – but they each provide benefits to using them. And the business is at far less risk of a company like PayPal shuttering their account suddenly ending their ability to receive credit or debit card payments too.
Horseheads has known to be a nice town in the Chenmung County, New York in the United States Of America. The population has been known to be 20,000 people living there when the census was taken in the year 2010. Now that was almost 9 years ago, and the population could indeed have increased significantly indeed. The actual name of the town actually came because of the number of bleached horse heads that were found there. It is also located north of the city of Elmira on which it actually borders. There is also a small village in there with the same name within the town. It is also a part of the Elmira Metropolitan Statistical Area.
It was founded initially in September in the year 1779. Under the orders of the forces of the General John Sullivan, burdened down with the heavy military forces and equipment, they marched north for 450 miles through a heavily wooded wilderness from Easton, Pennsylvania over to Wyoming, Pennsylvania. They also continued north through what is now known as Finger Lakes regions and then west to Geneseo. They also returned 3 weeks later after having accomplished everything that they had set out to anyway. The greater portion of the army was indeed under the immediate command of Sullivan.
The journey that they had faced has indeed made them really tired and because they said it was really severe and apparently, even their food supply was insufficient. Later, they started disposing of a large number of horses which were sick and disabled, to begin with. This number was indeed large and quite noticeable, and the natives started collecting the skulls and then arranged them in a line along the trail. From then on, the place was referred to as the “valley of horses’ heads”, and it is actually still known by the name that it was given so long ago.
Here are some additional details about Horseheads. According to the United States census bureau, the town has been known to have a total area of 35.9 square miles which would be around 93 kilometers. It also has a railway system which opened in the year 1900 and has been operating ever since.
One of the best things about small towns like these is that there are very low crime rates and also, the people known each other. Everyone would know all the people in the town. They would also get to know if a stranger is in their midst. Small town people are indeed really loyal to one another indeed. Horseheads is indeed the same, even though it has a history, the people there are indeed warm and very nice to one another all the time.
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